POPULAR DRESSES FOR 2010

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He said there was no branding on what has been described as the first
real World Cup dress, but it was well known to be part of Bavaria beer
in Holland."It's a nice dress. Very fashionable. In my opinion, people
should have the right to wear whatever they want," Swinkels said.
"We launched the orange item on April 30 on the queen's birthday,
which we call Queen's Day. The Dutch people are a little crazy about
orange and we wear it on public holidays and events like the World Cup.
"But Fifa has said the dress is part of an ambush-marketing campaign
it would not allow at matches. Dutch tourist Barbara Kastein was a
part of a large group who wore the dress, but many women at the
stadium wore the outfit. "We were sitting near the front, making a


lot of noise, and the cameras kept focusing on us," Kastein said. "
We were singing songs and having a good time." Kastein said a Fifa
official came up to her and told her she was not allowed to wear
the dress because it was from Bavaria, and the women had a
choice: leave the stadium voluntarily or they would be forced to
leave. She told the official she would not leave as she saw nothing wrong
with wearing the dress."In the second half, about 40 stewards
surrounded us and forced us to leave the stadium. They pushed
us up the stairs, and one of the girls fell."Outside the stadium,
Kastein said, the group were taken to a Fifa office and interrogated
about the dress for several hours."The police came and kept on
asking us the same questions over and over, asking if we worked
for Bavaria. They said we were ambush-marketing and it was
against the law in South Africa. They said we would be arrested
and would stay in jail for six months. Girls were crying. It was bad.
"Kastein said 34 women were held for more than three hours
before being let go. She and another woman were held for a
few more hours."A police van took us back to our hotel and
they wanted my passport. They made a copy and said they
would investigate. They said they would sue me. All of this
for wearing an orange dress."The dress is worn by famous
Dutch wag Sylvie van der Vaart, the wife of Real Madrid
player Rafael van der Vaart.It is not the first time the beer brand
has been the centre of controversy at a World Cup. Four years ago in
Germany, Dutch fans wearing Bavaria-branded orange lederhosen
with a tail representing a lion were told to take the pants off at
soccer matches. Many of the fans had nothing but their underwear
underneath and were forced to go into matches without their
pants."This time we put no branding on the dress," said Swinkels.
"And Fifa don't have a monopoly over orange."Fifa said no
arrests had been made, but added that "several young South
African women were used by a large Dutch brewery as an instrument
for an ambush-marketing campaign".They said the company had a
long history of trying this marketing technique at sports events."
The latest target had been the Dutch team itself, and the Dutch
FA had already objected to the strategy employed by this brewery
for ambush activities around the national team matches using the
same promotional objects." Fifa said ambush marketing was a
criminal offence in South Africa and it was looking at legal remedies.